Awebsite built on static HTML can turn out to be business liability and an inefficient way to maintain your online presence. Today, your users and prospective customers are increasingly seeking content, whether produced by you or generated by third parties to help them make buying decisions. Google is rewarding publishers of good content by featuring them higher in searches. Good content also gets higher exposure in social media networks as people share and tweet about it. Producing useful content is one of the best marketing strategies you can adopt. But good content has to be supported by a solid technical infrastructure- a well designed CMS (content management system). A good CMS should